February 15, 2019
31 Days to make a difference = 365 Days of access to clean water.
2019 marks Voss Foundation’s seventh annual 31 Days to Make a Difference (31 Days) initiative with VOSS Water. Each year, between World Water Day (March 22) and Earth Day (April 22), VOSS Water helps us amplify awareness around the continued need for safe water and adequate sanitation facilities in Sub-Saharan Africa. Thanks to last year’s successful campaign, retailers Jewel-Osco and Walgreens will once again join our mission to help us impact more communities and change lives. This is Jewel-Osco’s third year participating and Walgreens’ second.
During this year’s 31 Days, VOSS Water will donate 10%* of sales to Voss Foundation to fund water, sanitation, and hygiene projects in Sub-Saharan Africa. As part of the partnership with Jewel-Osco and Walgreens, campaign displays will be featured at select retail locations nationwide, and store photos will be shared on our social media platforms. In addition, Facebook followers will have the chance to win Voss Foundation virtual reality cardboard viewers in order to view our two VR films. These films capture a 360-degree look at the lengths two women and their families must go to gain access to safe water near their homes in eSwatini (formerly Swaziland).
“For over a decade, VOSS Water has been dedicated to funding access to clean water, via our support of Voss Foundation. We are continuously humbled by the work of Voss Foundation and the inspiring people they’ve met along the way. Now, through the power of virtual reality video, more people will have the chance to experience and be moved by their stories,” says, Ariel Boorstin, Director of Marketing. “We can’t think of a better time to highlight the need for potable water than during 31 Days to Make a Difference.”
All of us at Voss Foundation are grateful to VOSS Water, Jewel-Osco, and Walgreens for their support. We look forward to this year’s campaign! #31Days
For frequently asked questions about 31 Days to Make a Difference click here.
*Between 3/22/19 – 4/22/19, 10% of the US retail purchase price from each unit (a scanned single bottle, multipack, or case) of VOSS Water sold (approx. $0.25 per sale) up to 124,000 unites, will be donated to Voss Foundation to fund water, sanitation, and hygiene projects in Sub-Saharan Africa to enable community development and raise awareness of the ongoing need.