March 22, 2013
Voss Foundation and VOSS Water celebrate World Water Day! On March 22, 2013, our friends at VOSS Water launch their third annual 31 Days to Make a Difference campaign, running from World Water Day to Earth Day on April 22, raising awareness of Voss Foundation and our clean water work in Sub-Saharan Africa.
This year, for the 31 Days between World Water Day and Earth Day, VOSS Water will feature Voss Foundation across their social media platforms, including an interactive Facebook tab launching March 22 and a Twitter takeover with guest tweets from the Foundation’s Executive Director Kara Gerson.
Furthermore, as in past years, restaurants, hotels, nightclubs, and retail outlets that sell VOSS Water around the world will display signage and other collateral materials educating global consumers about Voss Foundation’s clean water efforts. If you see 31 Days materials, be sure to snap a picture and tag Voss Foundation, VOSS Water and #31Days on Instagram, Facebook, Twitter, or Pinterest!
VOSS Water is proud of its ongoing commitment to the Voss Foundation as part of its Responsibility brand value pillar.
Knut Brundtland founded Voss Foundation in 2008 after a trip to Africa where he saw firsthand the magnitude of the global water crisis. As then-CEO of VOSS of Norway ASA, producer of one of the purest bottled waters in the world, Mr. Brundtland felt he had a responsibility to provide access to clean drinking water to those in need and raise awareness of their plight. Though Mr. Brundtland has since passed the baton at VOSS, his successor remains committed to Voss Foundation.
“VOSS water is honored to be associated with the Voss Foundation and its vital work saving and changing lives in Africa. We remain devoted to the mission and are proud to continue our support of the Voss Foundation,” says VOSS Group CEO Jack Belsito.
Voss Foundation is grateful for the generosity of Mr. Brundtland, Mr. Belsito, and the Boards of Directors of Voss water and Voss Foundation. With the help of these visionaries and other partners, Voss Foundation is able to dedicate ourselves to providing access to clean water to rural communities in Sub-Saharan Africa, and raising awareness of the ongoing need in the region.
Founded by VOSS of Norway ASA as an independent 501(c)(3) public charity, the Voss Foundation is housed in donated space within VOSS Water’s offices in New York and Oslo. For more information, see our FAQ’s.